Twitter was saying Reese's Tress looked like turds (to put it nicely). This negative sentiment picked up steam from Fortune, CNN, TIME, Cosmo, and The Today Show. So, we had to change the narrative and get consumers to stop arguing over shapes and start celebrating what matters on the inside. #AllTreesAreBeautiful

Cannes - Silver Lion
One Show - Gold
Webbys - Best use of Social Media
Webbys - People's Choice
Addys - Regional Winner

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